OUR STORY
Creation of the brand SehLoiro
Brand creation and catchphrase ÉoQ!
Anniversary of the foundation of SeLoiro. The company was founded in September 2015 by Felipe Noronha and her partner Adriana Noronha, with the purpose of centralizing the projects of the streamer YoDa and then began to license the first registered trademark. In the same Year it opened a new division and advises on sponsorship and event contracts.
Year of the registration of new trademarks: ÉoQ! SehLoiro, Fon and Casos de Trabson.
The first network of gamer’s streamers in Brazil was born in 2016, the SL Network.
SL advised names such as Guilherme “Tixinha” Cheida, Diego “Toboco” Pereira, Daniel “Daniels” Marcon, Thiago Skip, Paola “Buzz”, Casal Brisa Suave, Jukes, Jovirone and others. In the same year, the first edition of SL Party took place in São Paulo, which featured the launch of Nivy Stephan’s Playboy cover.
The history of the Y brand began in 2017, with the YoTalkshow program, directed by Streamer Felipe ‘YoDa’, which had an audience record with more than 115k viewers on Twitch.tv with some frames invented by him and some parodies of other programs. Also, the show was #1 on Twitter’s trending topics and in just 3 hours after being created, the “YoTalkShow” channel surpassed 100,000 subscribers on Youtube. Since then, the portfolio of licensed products increased a lot and the result it’s new categories of products associated with the brands: casual fashion, fashion Y, gaming accessories and peripherals, notebook and desktop gamers and school supplies.
11.2017 The second SL Party was held in partnership with Party of Legends, with an audience of over 1,000 people and the appearance of big names from the Gamer scene.
SehLoiro announced a change in strategy and began to focus on registration, licensing and consulting for brands of influencers and gamer athletes.
The launches of SL StudioS opened new directions to finally start producing programs for live streaming on demand from SL.
Year of partnership and licensing contracts with the brands ‘Y’ and ‘ÉoQ!Sehloiro’ in keyboards, mouse, PC, gamer notebook and school notebooks in partnership with 2 a.m. and Kalunga.
Creation of the NGO YoGamersDoBem
During the COVID-19 pandemic, the NGO YoGamers do Bem, idealized the #GamersEmCasa campaign, in partnership with HyperX, which raised money for the production of PPE (Individual Protection Equipment) for health professionals in ABC Paulista, in addition to face protection masks for people from poor communities in São Paulo. The campaign took place in 2020 with the delivery of food baskets to Minas Gerais (Pedro Leopoldo and Lagoa Santa).
SL resumes with full force on the pillar of SL Network, bringing big and varied names to its cast: Felipe YoDa, Gabi Cattuzzo, Mylon, Daniels Marcon, Sacy and Carioca. The network pillar develops brand and licensing projects, career, image, legal and financial advice for streamers.
Creation of “PlaYlistT” in collab with Tropkillaz – 1 season: 03 episodes
Multichannel program that connects streamers YoDa [game] and Tropkillaz [music].
Collab between studios with creations, compositions and live interactions.
Playlist connects the gamer community and hip hop culture in its third special edition – Batalha de Rap SehLoiro.
The new format was a true show, celebrated with the hip hop community, and featured famous MCs such as Mikezin, Alva, Kant, Andrade, Noventa, Zuluzão, Big Mike and Krawk.
To help run the show and announce the MCs of Batalha de Rap, Felipe “YoDa” shared the stage with Pedro Qualy, and Bob13 in mediation. For each round, the chat actively participated by voting for the best MC, there were more than 35k spectators interacting and more than 198k messages in the chat.
Playlist proposes the connection of cultures and artists of games and music, and the special edition brought together several cultures, with a lot of fun, respect and union, reaching a number of 78k audience, and with more than 35k viewers interacting in the chat. The special edition with Batalha de Rap SL offered a prize of R$10,000.00, with 8k for 1st place and 2k for 2nd place, in addition to kits for all participants.
MC Kant was the champion and Big Mike was runner-up, but to everyone’s surprise, the winning MCs decided together to divide the prize among all participating MCs, as they understand that the rap community needs encouragement and support. It was a real lesson for everybody that was watching the content.
The program produced by SehLoiro Studios, was a true show held at Cine Jóia, a concert hall that had been closed for 7 months due to the pandemic, with mapped projection, light play, gamer transitions on the screen and chat interaction. Also, had electronic music by Tropkillaz, a lot of innovation and quality of live transmission. It was one of the best live content productions seen so far in the game industry.
Launches YoPrêmio
Live broadcast satire and humor show, presented and performed by YoDa with lots of fun and entertainment.
Watched by more than half a million viewers on Twitch.tv, with more than 345,000 live interactions via chat and simultaneous translation into LIBRAS. The award used the first edition of YoTalkShow in 2017 as inspiration, but bet on low investment this time by creating virtual scenarios using Chroma Key. The program had YoDa as presenter of the categories and very irreverent prizes: personalized bottles of ‘YoSuco de Pêra’.
Grupo SehLoiro opens the doors for good to music in its expansion of the livestreaming culture on Twitch.tv.
On demand from SL, it has rappers Pedro Qualy, from Haikaiss, and Wallyson Rodrigues Alencar, from Krawk – two of the main exponents of the scene – in its cast of streamers.
Playlist 2nd season – 06 episodes from July to November.
Beginning of the Playlist with A Batalha de Rap – Classification phase and the Final Tournament – A Conquista da Coroa.
The other 4 episodes deliver a lot of innovation and surprises to the fans, spectators with X2 and the “Music and Game Festival”.
Playlist by Ballantine´s season from June to September
The season of the year renews with the master sponsor and performs the Playlist by Ballantine’s.
It is a program created by Grupo SL, whose purpose is to connect the worlds of Game and Music in different formats of content and interactions in live streaming. The year 2022 was idealized honoring hip hop and electronic music cultures, “Batalha de Rap” and “X2” took place in 3 episodes, June 18 and 19 (rap battle), and August 28 (X2 ), at Casa Rockambole located next to the iconic Beco do Batman, in the Vila Madalena neighborhood of São Paulo.
Rap battle
The “Conquista da Coroa”, took place in more than 15 battles and 05 hours of events. In the decision, in a close dispute, Neo won the prize of R$ 8 thousand and took the coveted Crown. Zuluzão secured R$ 2,000 and was runner-up. In addition to the battles, Luccas Carlos – one of the main singers and composers in Brazil, made a special presentation in the grand finale. The mediation was on behalf of Bob13 and YoDa’s presentation. The disputes were in the MD3 format, with the chat having the weight of the decision.
X2 – The perfect symbiosis between Game & Music
PlaYlist X2, brought together League of Legends Pro Players and DJs, innovating in the way the universes relate to each other in a competition – marked with a special artistic show by the Hatter.
Viewership for the third episode of the season peaked at 45,000 people, 320,000 unique viewers and over 18,000 unique chat participants in 12 hours of streaming via Twitch on the twitch.tv/yoda channel. The presentation of the program was on account of YoDa, narration by Tacio Schaeppi and with the special participation of the Commentator Docil. The hype on social networks was also impressive that “ PlaYlist X2” occupied the top positions of Twitter’s Trending Topics throughout the night, reaching the third place in Brazil.
In the end, a well-known confrontation – Pietro “Pijack” Moretti and DJ Thales Dumbra met again with Igor “Duds” Lima and DJ Zanon. In the end, Pijack and Thales Dumbra won in a frantic dispute and each one won R$10,000 in prize money.